If others see the internet as a hobby, Jeff Bezos sees it as the future of the world.
When most people still used dial-up just to read emails, he thought about selling books — not in stores, but online.
Many people laughed at that idea.
"Who wants to buy books online?"
But today, Amazon is not just a bookstore.
It became a trillion-dollar empire, and Jeff Bezos — one of the richest people in modern history.
Jeff was born in 1964 in Albuquerque, New Mexico.
His mother was only 17 years old at the time, and his father left them soon after.
Jeff was raised by Miguel Bezos, a Cuban immigrant who married his mother.
They live simply — but lovingly and disciplined.
Since childhood, Jeff has loved taking apart electronics.
He's not the kind of naughty boy — he's the kind of kid who, if he gets a screwdriver, will dismantle fans, radios, and watches.
All because of one thing: curiosity.
As a teenager, Jeff worked at McDonald's — not because he liked it, but because he wanted to learn.
He always said, "Working at McDonald's taught me about speed, systems and how to deal with customers."
When he entered Princeton University, he studied computer science and electrical engineering.
After graduating, he didn't just build a company — he entered the world of finance on Wall Street.
There, he began to see a strange pattern.
The Internet is growing.
And the growth rate is incredible — 2,300% per year.
That's not an ordinary number. It's a sign of big changes coming.
That time was 1994.
The Internet is just becoming popular, but not many people understand its potential yet.
Jeff started listing 20 products that could be sold online.
But when he thought about books — thousands of titles, easy to ship, global market — he knew it was the most logical choice.
The problem is, he already has a stable job with a big salary in New York.
If he stops, he loses everything.
But he made a brave decision.
He said to himself,
"If I regret it 80 years from now, it won't be because I failed. But because I didn't try."
And from there, he took a car, drove thousands of miles to Seattle, and started a small company in the garage of a rented house.
The original name wasn't Amazon — it was Cadabra.com.
When his lawyer misheard it as "cadaver" (corpse), he changed it to the Amazon, the longest river in the world.
Because for him — he wants to build the biggest store in the world.
It was in that garage that Jeff and three early staff worked day and night.
They have no office, no air conditioning, no advertising budget.
The printer even started smoking because there were too many orders.
But Jeff remains optimistic.
Every time a sale comes in, the system will sound a notification — and the entire small office will cheer like they've won the lottery.
Amazon is exploding quickly.
People like to buy books without having to leave home.
And more importantly, Jeff focused on one principle:
“Obsess with customers, not competitors.”
But success is not as beautiful as expected.
For the first few years, Amazon was never profitable.
Investors were angry, the media laughed, and analysts said the company was “crazy”.
But Jeff was calm.
He knows that profits can wait, but market dominance cannot be given up.
Amazon continues to grow — from selling books, to CDs, to clothes, to everything in this world.
And when competitors started appearing, he created something that changed everything:
Amazon Prime.
A simple concept — pay an annual fee, get free and fast delivery.
It's not just a logistics strategy, but a customer loyalty strategy.
People who have subscribed to Prime won't buy anywhere else.
And there, Amazon began to create its own "kingdom".
Many people think that Amazon is just a store where you can buy goods.
In fact, the big money comes from elsewhere — Amazon Web Services (AWS).
This is the “cloud brain” used by thousands of companies around the world, including Netflix, Airbnb, and NASA.
Bezos saw the potential of cloud computing technology before the world realized it was important.
And now, AWS accounts for more than half of Amazon's profits each year.
He doesn't just sell products.
He sells the infrastructure of the future.
As the company gets bigger, Jeff becomes a target.
People say he's cruel, obsessive, inhumane.
But he once answered,
“If you can’t tolerate critics, don’t do anything new.”
That's why he keeps experimenting — from Kindle, to Alexa, to Amazon Go (a cashier-less store).
Every innovation has risks, but for him,
"The most dangerous thing is to take no risks at all."
After conquering the world of e-commerce, Jeff looked to the sky.
He founded Blue Origin, a spaceflight company.
For Jeff, humans must become a multi-planet species if they want to survive.
His vision is not just to get rich, but to build a future for humanity beyond Earth.
He said,
"I want our grandchildren to live in a world that is not limited by the earth's resources."
Many say he's crazy, but if you look at history — Jeff really likes to do things that everyone says are impossible.
What is the real secret of Jeff Bezos' success?
It's not just his high IQ, but the way he thinks.
Today, Jeff Bezos is not just the founder of Amazon.
He is a symbol of extraordinary courage in the modern business world.
From a small garage in Seattle, he created a company worth over US$1.8 trillion, employing over a million people worldwide.
But when asked what the main secret to his success was, he answered simply:
“It’s always Day 1.”
For Jeff, the first day means the spirit of starting out — the spirit to stay hungry, to stay curious, to keep daring to try.
The story of Jeff Bezos is not just a billionaire story.
It's a mirror for anyone who has dreams but is afraid of failure.
Jeff once worked frying burgers, living simply, and built Amazon from a small garage.
If he can start from there — what's our excuse for not starting today?
The moral:
Don't wait for the right time.
Don't wait for people to understand.
Because the future always belongs to those who dare to act before the world is ready.
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