Sometimes, the craziest decisions in our lives… are the ones that change everything the most.

That's what happened to Loi Tuan Ee, a man who left a corporate career that paid hundreds of thousands to become a cattle farmer.

Today, almost every household in Malaysia is familiar with the Farm Fresh brand. The fresh milk in the white bottle with the black cap is on the shelves of every supermarket, from big cities to small towns.

But what many don't know is that Farm Fresh's journey didn't start with a fancy office or a million-ringgit investment. It started with 60 cows... and the determination of one determined man.

A Comfortable, But Empty Life

Before becoming the founder of Farm Fresh, Loi had worked in the corporate sector for over 20 years. His income was high, his position was high. But deep down, he felt empty.

Every day the same thing happened again. Meetings, numbers, pressure. He started to think – "Do I want to spend my life like this?"

As a villager from Perak, Loi grew up in an agricultural environment. His father tapped rubber, his mother planted yams. The smell of the soil and the village produce always made him feel close.

One day, he made a decision that people would consider crazy. He left his luxurious career behind and returned to the land.

Experiment Fails, But Gives Clues

When I first started, Loi tried all sorts of things.

• Defend the goat.
• Plant dragon fruit.
• Try ornamental fish.

Everything has potential, but nothing can really be developed.

But from the goat, came an idea. If there is a demand for goat milk, why not fresh cow milk?

At that time, most Malaysians were only familiar with UHT milk boxes that lasted for months. Fresh milk? Many people felt strange, thinking it would spoil quickly.

But for Loi, that was an opportunity.

He decided to import 60 Holstein cows from Australia. The first cows that became the foundation of today's Farm Fresh empire.

Early Challenges That Almost Made You Give Up

If people think raising cows is easy, they are wrong.

Malaysia is not Australia. Hot, humid, and the imported cattle started to get sick. Blood parasite attacks became a big problem. Many losses were incurred.

The cost of delivering milk is also high. There are no modern refrigerated trucks, so the shelf life of Farm Fresh milk is shorter. It is also difficult to get into supermarkets – stores prefer older, established brands.

Many said this project would go nowhere. But Loi didn't give up hope.

He went into the field himself. Went to the store, talked to the supermarket employees, persuaded them to put Farm Fresh on the shelves. He believed – once people tasted this fresh milk, they would know the difference.

And his guess was correct.

From “Who Wants to Buy Milk?” To “Malaysia’s Favorite Milk”

Farm Fresh milk is starting to enter the mouths of Malaysians. The same reaction is repeated:

"Eh, it tastes different. Fresher. More delicious."

Word of mouth began to spread. From mouth to mouth, from friend to friend. Without massive advertising, without a budget of millions of ringgit.

Just a good product.

And from there, Farm Fresh began to strengthen its brand.

From Farm to Stock Exchange

Over time, Farm Fresh attracted investors. New funds came in, operations expanded. More cows, more farms, a wider delivery network.

The highlight – Farm Fresh's listing on the Malaysian stock market. Its value reached billions of ringgit.

Imagine – from 60 cows, now the largest dairy company in the country.

Secret to Success: Always Be Close to the Customer

Farm Fresh doesn't stop at just selling milk. They create experiences.

• Interactive farm: People can come and visit, see for themselves how cows are raised, and taste fresh milk straight from the farm.
• The Acre by Farm Fresh: a restaurant with a farm-to-table concept.
• Cream Hauz: Soft ice cream made from fresh milk.

All of this makes Farm Fresh more than just a brand – it has become part of the lifestyle of Malaysians.

Giant Rivals, But Local Brands Win

In the dairy industry, Farm Fresh is not competing with small players. Their opponents?

• Dutch Lady.
• Nestle.
• International giants with unlimited marketing funds.

But Farm Fresh has proven something. In the ready-to-drink fresh milk segment, they now hold over 40% of the Malaysian market.

An achievement that many considered impossible when they first started.

From Malaysia to the World

After conquering the local market, Farm Fresh began to move abroad. Singapore, Indonesia, the Philippines – all began to be targeted.

Their strategy is simple: if Malaysians can accept fresh milk, so can their neighboring countries. With Southeast Asia's large population, Farm Fresh has a long future ahead of it.

What Can We Learn From the Farm Fresh Story?

1. Dare to Leave Your Comfort Zone – Loi left a comfortable career to start something risky.
2. Good Products Sell Themselves – They don't have a big advertising budget, but the quality of the milk speaks for itself.
3. No Need to Wait for the “Perfect Time” – Loi started when people weren't sure. If he had waited for the right time, Farm Fresh might never have existed.
4. Close to Customers – Interactive farms, restaurants, ice cream – all make people feel close to the brand.
5. Don't Be Afraid to Face Giants – If you focus on what others overlook, even small brands can become big.

From Small Farm to Dairy Empire

Today, Farm Fresh has thousands of cows. There are various products – fresh milk, yogurt, oat milk, almond milk, soy milk. There are farms, restaurants, even ice cream shops.

But if we trace it back, it all started with one brave decision: to leave a corporate career, and believe in an idea that others thought was crazy.

The Farm Fresh story is proof that great success often begins with small steps that others dare not take.

So, the question for us:

What are “60 cows” in our lives now?

What small idea seems impossible, but if we dare to try... could become a great empire in the future?